Evaluated the current "Up" offering and generated 5 new pilots with unique positioning and storylines to be tested in market.
Identified emerging trends and assisted in seizing opportunities within a new value proposition to extend OBI’s offering in home improvement.
OBI
Ideated and validated a D2C commercial strategy for a new device, global GTM strategy and strengthened the brand’s existing positioning.
Sense Guard
Co-developed O.W.N from scratch, almost completely remotely; conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.
