Redefined customer journey and built an MVP with the goal to integrate into existing systems.
Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..
Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm; collaborating with startups in 3 areas: smart transport, sustainability, and vibrant community.