Client
Corporate Venture

How do you launch a new cycling club in one of the world's biggest cycling nations?

Founded

2018

Headquarters

Belgium

Members

1.800

BEAT is a worldwide professional cycling club with a professional track and road team. With members including World champion track cyclist Nicky Degrendele, BEAT is the biggest in the Benelux.
Bundl co-created the value proposition of BEAT and helped to build the MVP, including a branding track. We then coached the startup during its go-to-market.
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Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

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The scale of this project

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Thomas Brady

Thomas Brady

Head of Partnerships

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Introduction

Project background

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