Thursday 25 September - 15:30 (CET)
How to Validate and Prioritise Early-Stage Venture Concepts
How corporate leaders are navigating this critical decision with their team and board; from harvesting, to divesting and everything in between.
Session Topic 1
Identifying which consumer problems are worth solving before committing resources.
Session Topic 2
Building test-and-learn experiments that work inside a corporate context.
Session Topic 3
Kill-or-scale criteria that align with corporate strategy and consumer traction.
Session Topic 4
Balancing consumer desirability with feasibility and business viability.
Session Topic 5
Lessons from corporate ventures that pivoted or were killed early but informed future growth.