The proven pitch deck template
Pitching a venture to corporate leadership is not pitching to investors. This template is the one behind more than fifty pitches and over ten million euros in funding, with nine sections, and the traps to avoid in each.
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77 pages · PDF and online- A nine-section pitch structure built for corporate leadership, not for VCs
- A checklist, the common traps, and the tools for every section
- The proof each section has to carry, from desirability through to the ask
By Arthur Le Boudec, Director, Customer Success & Strategy
Pitching a venture inside a corporation is its own discipline.
The audience is not deciding whether to back a founder. They are deciding whether to commit the company's assets, people and reputation, which means every section has to carry proof rather than ambition, and the ask has to be something they can actually say yes to.
The pitch does not fail on the idea. It fails on the section that carried no evidence.
Nine sections, each with its checklist and its traps.
Every section names the proof it has to carry, the mistakes that sink it, and the tools to build it with.
Know what each part of the pitch has to prove
- 1The problemThe need you are solving, backed
- 2The solutionA concrete value proposition
- 3DesirabilityProof that customers want it
- 4FeasibilityProof that you can make it happen
- 5ViabilityProof that it is profitable
- 6Go to marketHow you reach the first hundred customers
- 7Right to winThe unfair advantage over the competition
- 8RoadmapHow growth and development continue
- 9The askThe call to action, and the most important slide
Build each slide without starting from blank
- 10ChecklistWhat has to be on the slide
- 11TrapsThe mistakes that lose the room
- 12WinsWhat a strong version looks like
- 13ToolsWhat to build the evidence with
Built to present, not to read.
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