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Proving ROI to Exco – Venture Club Session Recap

Communicating venturing ROI to an executive committee: balancing financial returns with strategic value, and quantifying the soft stuff.

Roundtable
10 November 2025
The question on the table

Which KPIs keep an executive team funding innovation when the results it wants are still years away?

Recaps are anonymised by design: no names, no companies.

The session

The group dissected how to articulate the ROI of venturing to an executive committee: when to start measuring, how to frame strategic returns beside financial ones, and how to keep stakeholders on board through the uncertain early stages.

Key insights

Five key insights

  1. 01
    Balance immediate returns with strategic value

    Longer-term benefits of innovation are real but intangible, and the balance has to be made explicit.

  2. 02
    Quantify early-stage innovation carefully

    Forecasts and market research reassure stakeholders, as long as they are framed as estimates.

Members only

The rest of this recap is for members.

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