5 successful corporate startups examined.

Corporate venturing has stopped being an experiment. Five ventures here grew to real revenue and real users, four built in-house from scratch and one found through acquisition. Each is examined the same way, in the detail that is actually useful.

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60 pages · PDF and online
What you walk away with
  • Five corporate ventures examined end to end, with the numbers behind each
  • The growth milestones that moved them, year by year
  • What the parent corporation learned, and what it had to give up
Drawn from venture work with
TelenetGroheHSBCNestlé
Why this report exists

Corporate venturing has stopped being an experiment.

The corporations that build their own startups, and give them more than funding — expertise, resources, network, customer base — are seeing the investment pay. Four of the five ventures here were built in-house from scratch. One was found through acquisition and investment.

The question is no longer whether a corporation can build a startup. It is what it has to hand over for one to work.

What changes

Five ventures, examined the same way.

Each is taken from founding to present with the same four lenses, so the comparison is about what worked rather than which brand is biggest.

The five ventures

See what worked, in useful detail

  • 1VippsMobile payments, built inside DNB
  • 2Car2GoFree-floating car sharing, built inside Daimler
  • 3Evidation HealthBehavioural data turned into clinical evidence
  • 4NianticLocation gaming, spun out and scaled
  • 5LivongoChronic care, found through acquisition
How each is examined

Compare them on the same four things

  • 6Venture IDFounding, size, revenue, users and status
  • 7Growth milestonesWhat moved the numbers, year by year
  • 8Key success factorsWhat actually made the difference
  • 9Corporation learningsWhat the parent took away from it
Inside the report

Built to examine, not to celebrate.

5Corporate ventures examined in full
4Built in-house from scratch
1Found through acquisition and investment
4Lenses applied to every venture
Pages from the report
01- CEO DNB Rune Bjerke
02- CEO Paul Delong
03Daimler Corporation Learnings
04Key Success Factors
05- Glen Tullman, CEO Livongo
06Ventures are more agile.

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