Value Spaces
From theoretical value spaces to activated ones: prioritising with confidence, validating early and timing the market.
Once you have a long list of possible value spaces, how do you decide which one to commit to?
Members compared how they move value spaces from concept to execution, anchored by a member case study on discovering and activating new spaces: structured scoring, external validation, flexible pipelines and the sponsorship that determines execution speed.
Five key insights
- 01Move from theoretical to actionable
Value spaces only matter once they are integrated into corporate innovation roadmaps with clear decision frameworks.
- 02Prioritise with confidence, not paralysis
Blend strategic fit, market opportunity and internal assets, and keep agility for emerging trends.
- 03Validate early, scale smartly
Customer insights, market testing and benchmarking assess multiple spaces concurrently before full investment.
- 04Timing is everything
Track regulatory shifts, emerging tech and market readiness; not every space is ripe now.
- 05Sponsorship determines success
Secure executive sponsors early and align opportunities with corporate objectives.
Where to start on Monday
Score your candidate spaces on strategic fit, market opportunity and internal capabilities with a simple weighted model.
Validate a small set of high-potential spaces concurrently with external evidence before committing significant resources.
Keep a watchlist for spaces that are ahead of their time instead of discarding them.
In members’ own words
“Define clear exit criteria upfront. If a value space doesn't gain traction within a set timeframe or after multiple pivots, deprioritise it to avoid sunk-cost bias.”
Be in the room for the next one.
400+ senior innovation and growth leaders, a roundtable every month, and a recap like this one after each.
Invite-only and complimentary for senior leaders in corporate innovation and growth.