Explored and validated new propositions in the home solution market, leveraging qualitative and quantitive experiments.
Developed a strategic framework that included a comprehensive market analysis and the first product mock-ups for user validation of a frictionless payment service.
Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..