Laia joined Bundl in January 2023 as a Venture Architect.
Her role is to help companies find the best strategies and business models to create a successful venture. Besides that, she also helps to discover market opportunities through market research and validation experiments.
She is passionate about sustainability and helps companies develop a more sustainable future. She has previously worked as a circular economy strategy consultant in the past, and this made her passionate about business opportunities with a social and environmental approach at the core.
She has an interdisciplinary persona; she likes to learn from a team of creators that embrace innovation and work in innovation consulting, becoming part of a dynamic and multi-disciplinary team that enforces innovation together with a positive impact.
Before Bundl, she studied International Business and Marketing and received a master's degree in Strategy and Design Management, both in Barcelona. For the past year and a half, she worked for an eco-innovation studio called Inedit, where she helped companies re-think their business model and make them more circular. She also worked for a French start-up called Kuupanda, where she was in charge of digital marketing campaigns.
She started working remotely in the Covid-19 context and decided to live in another city. She chose Belgium for love and not for the weather, as her partner is Belgian. She saw that Brussels was a nice place to live, so she quit her job and started looking for innovation-focused companies. That is how she found out about Bundl.
Laia enjoys travelling and discovering new cultures through food. For example, before starting in Bundl, she spent one month in Thailand. She also loves reading thriller books with some history in them and doing sports that challenge her, such as skiing.
A fun fact about Laia is that she can sleep anywhere, but you can find her singing at all parties without knowing the lyrics or eating pizza at any time of the day, especially for breakfast.