Client
Corporate Venture

How can we open up new markets for Van Hoeke by going straight to the end consumer?

Founded

2019

Headquarters

Sint-Niklaas, Belgium

Entity type

sub-brand

Project duration

18 months

Smoke tests run

4

Customers gained

500+
Orgalux is a sub-brand of Van Hoecke, focused on selling high-end drawer organisers with layouts suited to fit their customer's unique needs.
Bundl joined forces with Orgalux to explore different growth possibilities within the D2C business model. The goal was to identify and take advantage of new and previously unidentified market opportunities.
,

Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

A fully validated B2C business model, complete with design, marketing, and content creation.

1
Business model development

We created several iterations of creative assets to heighten the online experience for Orgalux customers and drive lead generation.

2
Marketing, design, and content creation

We created several iterations of creative assets to heighten the online experience for Orgalux customers and drive lead generation.

3
Concept validation

At multiple stages of the project, the Orgalux offering was tested with both customers and partners to ensure the offering was constantly meeting their needs.

The scale of this project

Latest project updates

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Thomas Brady

Thomas Brady

Head of Partnerships

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Introduction

Project background

Metholodogies used

Results