Jelmer is a Senior Venture Builder and the Head of our Bundl Amsterdam office since July 2017.
Jelmer Peerbolte

Jelmer Peerbolte

Senior Venture Builder

Jelmer is a Senior Venture Builder and the Head of our Bundl Amsterdam office since July 2017.

He plays a vital role as project lead and main SPOC for our Amsterdam-based clients. Jelmer has a wide set of skills (true of all great venture builders) and has a background in design and innovation coaching. When he saw the Bundl website, he thought, "This is the company I'm trying to build". After that, he booked a meeting with our co-founder Thomas, rocked the one-day challenge and took his rightful place among our Venture Builders.

When he’s not building ventures or coaching startups in his free time, you can usually find Jelmer boxing (and he’s an amazing writer too). His side hustles include Venturism, Avatek, and Studio Stift. As if that weren’t enough, he also makes a mean shakshuka.

Articles Jelmer created.

How is validating a B2B different from validating a B2C venture?

How is validating a B2B different from validating a B2C venture?

Validation is a critical step in corporate venturing, find out the key differences between validating a B2B and B2C venture.

How to validate business ideas using lean experimentation.

How to validate business ideas using lean experimentation.

Read on to learn about the lean experimentation method and how to map your assumptions. Plus a bonus list of 50 experiments to choose from.

The 10 key steps to making your corporate incubator a success

The 10 key steps to making your corporate incubator a success

Wondering how to start an incubator, already mid-way through the process, or simply looking to enhance your set up? This article is sure to help you.

Top 4 Innovation Myths that Keep your Company from Winning

Top 4 Innovation Myths that Keep your Company from Winning

Or how you convince yourself that the grapes you can’t reach are sour.

Futurism: How to Predict Customer Needs like Jobs & Musk

Futurism: How to Predict Customer Needs like Jobs & Musk

Why user-centered design is overrated.

The Ultimate Guide for Creating Your Customer Journey

The Ultimate Guide for Creating Your Customer Journey

We want to help you avoid the common pitfalls and discover the advantages getting your customer journey right.

Resources Jelmer helped create.

Business validation experiments

50+ Lean validation experiments.

Find out which battle-tested experiments to use and how to perform them to test and prove your business ideas.