# Bundl - Corporate Venture Development Firm

> Growth-focused venturing for consumer-driven companies. We help corporates define and realise strategic growth by building and partnering with ventures at scale.

Website: https://bundl.com
CEO: Thomas Van Halewyck | thomas@bundl.com | +32 472 20 40 24
Location: Belgium (with global delivery capabilities)

## About Bundl

Bundl is a corporate venture development firm specializing in co-creating the businesses of tomorrow with leading corporations and entrepreneurs. We focus exclusively on consumer goods, services, and durables, leveraging AI-accelerated methodologies to help companies create, launch, and scale new offerings in new markets.

### Track Record
- 100+ ventures created
- €2bn+ new value generated
- 700+ senior innovation profiles in network
- 300+ expert resources published
- Clients include: Jaguar Land Rover, AB InBev, LG, P&G, Henkel, Nike, Microsoft, Nestlé, IKEA, PepsiCo, HSBC, Beiersdorf, and more

## Three Core Service Phases

### 1. New Innovation Units
Define the key foundations for corporate venturing activities.
https://bundl.com/phases/new-innovation-units

Services include:
- **Define Your Venturing Strategy**: Develop clear direction and approach to grow through corporate ventures, aligned with long-term goals
- **Discover New Opportunity Areas**: Identify and unlock fresh spaces for innovation by exploring emerging trends and unmet customer needs
- **Design Your Venturing Unit**: Build units that deliver on strategic objectives with proper governance, funding, and legal frameworks (Venture Studios, Incubators, Accelerators, CVC, or hybrid models)
- **Assess Your Venture Portfolio**: Evaluate current ventures to optimize portfolio for maximum impact

### 2. New Offerings and Ventures
Build and launch new ventures to capture opportunities beyond core business.
https://bundl.com/phases/new-offerings-and-ventures

Services include:
- **Design and Validate Propositions**: Test core assumptions, gather market feedback, and mitigate risks before full launch
- **Build and Launch Your MVP**: Create from ground up, whether scaling new ventures or guiding spin-offs
- **Resident Venture Leads**: Experienced team fills key leadership roles (CEO, COO, CPO, CMO) until permanent founding team established
- **Run an Intrapreneurship Program**: Empower employees to build new ventures with tools, mentorship, and processes

### 3. Strategic Partnerships
Unlock open innovation to partner with and invest in the external startup ecosystem.
https://bundl.com/phases/strategic-partnerships

Services include:
- **Curate High-Potential Startups**: Source emerging businesses that fit innovation goals and predict long-term delivery potential
- **Facilitate Startup Partnerships**: Connect with right startup partners for co-creation and growth
- **Facilitate Corporate Partnerships**: Connect with corporate partners for strategic collaboration
- **Build a Venture Partner Program**: Create systematic approaches to startup engagement and partnership

## Notable Case Studies

### Routinely (Beiersdorf)
Co-developed and launched algorithm-powered D2C skincare solution from scratch. App provides personalized guidance based on changing lifestyles and skin needs. 13 serums launched.
https://bundl.com/cases/routinely

### OLEUS (Nestlé Joint Venture)
Spearheaded brand design and execution from MVP brand (XTRACT), set up Shopify store, implemented full-scale go-to-market and OKR strategy. Founded 2022, Belgium.
https://bundl.com/cases/xtract

### Zing by HSBC
Designed and validated value propositions to identify new viable customer segments and GTM strategies for international money app and multi-currency card. 36,000 app downloads in first 6 months.
https://bundl.com/cases/zing-by-hsbc

### InMotion Venture Studio (Jaguar Land Rover)
Guided JLR's strategy redesign delivering an operating model for InMotion Venture Studio. Global corporate venture studio.
https://bundl.com/cases/jlr-inmotion

### BoortmaltX (Boortmalt)
Defined venturing hub strategy to tap into high-potential opportunities beyond core, resulting in acceleration unit. Designed and ran first two cohorts. 27 startups sourced.
https://bundl.com/cases/boortmalt-x

### HappyNest (BNP Paribas Fortis)
Validated sustainable housing solution from 10 concepts, helping set up joint venture. Provides renters pathway to sustainable homeownership through "rent now, buy later" model.
https://bundl.com/cases/happynest

### Blossom (Telenet Partnership)
Crafted value proposition, operational framework, and business model for EV charging venture, spearheading partnership between Telenet, Unit-T, Arval, Optimile, and BNPPF.
https://bundl.com/cases/blossom

### Gore Kidswear Subscription
Developed and launched new kidswear subscription service from W.L. Gore, crafting commercial story, operational structure, and supply chain process. 327 waitlist signups.

### Lilly Pilly Cancer Medication Adherence (Eli Lilly)
Fine-tuned existing value proposition and built and validated MVP around cancer medication adherence. 75 patients in experiment.

View all cases: https://bundl.com/cases

## The Bundl Venture Club

Exclusive global community and insights network for senior corporate innovators.
https://bundl.com/venture-club

### Membership
- 350+ senior leaders
- 50+ Fortune 100 companies
- 40+ insights reports
- Monthly group calls tackling burning industry challenges
- Custom sessions designed around specific challenges
- Full membership database with personal introductions on request

### Member Companies Include
Nestlé, Henkel, P&G, Unilever, BASF, Bosch, Siemens, LVMH, HP, Philips, Lamborghini, and more across FMCG, banking, telecoms, energy, retail, healthcare, and mobility sectors.

## Knowledge Hub & Content Library

Comprehensive resources organized by topic area:
https://bundl.com/knowledge

### Knowledge Hub Topic Areas

**Innovation Units**
https://bundl.com/knowledge/innovation-units
Set up innovation units that create impact, from structure and leadership to culture and delivery. Covers corporate incubators, venture studios, labs, and innovation ecosystems.

**Venturing Programs**
https://bundl.com/knowledge/venturing-programs
Build programs that help companies launch new ventures, scale ideas, and invest in future growth. Includes intrapreneurship programs, accelerators, and portfolio strategies.

**Startup Partnerships**
https://bundl.com/knowledge/startup-partnerships
How to forge startup partnerships that tap into disruptive ideas and innovative business models. Covers venture clienting, scouting, partnership facilitation, and collaboration models.

**Strategy**
https://bundl.com/knowledge/strategy
Corporate venturing strategy, innovation strategy development, and strategic frameworks for growth beyond core business.

**Ecosystems**
https://bundl.com/knowledge/ecosystems
Grow innovation ecosystems that connect startups, partners, and talent to create shared value.

**Open Innovation**
https://bundl.com/knowledge/open-innovation
Unlock external ideas, technologies, and partnerships to accelerate corporate growth.

**Governance & Ops**
https://bundl.com/knowledge/governance-ops
Operational frameworks, metrics, incentive structures, and governance models for corporate ventures.

**MVP & GTM**
https://bundl.com/knowledge/mvp-gtm
Minimum viable product development and go-to-market strategies for corporate ventures.

**Validation**
https://bundl.com/knowledge/validation
Lean validation methodologies, experiments, and customer testing approaches.

**Spin-offs**
https://bundl.com/knowledge/spin-offs
Corporate spin-off strategies, examples, and best practices.

**Examples**
https://bundl.com/knowledge/examples
Real-world examples of innovation success, from units and programs to spin-offs and full-scale corporate ventures.

## Flagship Reports & Downloads

### Recent & Featured Reports

**25 Corporate Ventures That Won in 2025**
https://bundl.com/reports/25-corporate-ventures-that-won-in-2025

**15 Consumer Channels Shaping the Future of Retail**
https://bundl.com/reports/15-consumer-channels-shaping-the-future-of-retail

**9 Corporate Innovation Ecosystem Examples**
Analysis of Alphabet, Volvo, Bosch and more with matrix model for benchmarking structure, balance, and strategic alignment.
https://bundl.com/reports/9-corporate-ecosystem-examples

**50 Corporate Venture Examples**
Global list of corporate ventures reimagining business innovation. Searchable and filterable database of 150+ examples.
https://bundl.com/reports/50-corporate-venture-examples

**16 Corporate Venture Studio Examples**
Real-world examples of how companies leverage venture studio model across industries.
https://bundl.com/reports/16-corporate-venture-studio-examples

**5 Failed Venture Studios, Examined**
Analysis of failures to understand what not to do.
https://bundl.com/reports/5-failed-venture-studios

**50+ Lean Validation Experiments**
Complete guide on rapidly testing and proving business ideas with 53 experiments across 21 criteria.
https://bundl.com/reports/50-lean-validation-experiments

**Corporate Venturing Units: 7 Strategies Fuelling Growth**
Analysis of real-world hero cases from Fortune 500 companies with in-depth mapping based on 8 criteria.
https://bundl.com/reports/corporate-venturing-units-7-strategies-fuelling-growth

**How to Effectively Measure Corporate Venturing Success**
The NICE framework for metrics selection, created with Venture Club members.
https://bundl.com/reports/a-new-way-to-measure-innovation-and-venturing

**The Corporate Venture Dilemma: Spin-Off vs Business Unit**
https://bundl.com/reports/corporate-venture-business-unit-vs-spin-off

**10 Key Decisions to Shape Your Corporate Incubator**
https://bundl.com/reports/corporate-incubator-set-up

**25 Corporate Incubators Examined**
https://bundl.com/reports/25-corporate-incubators-examined

**20 Corporate Spin-Off Examples**
https://bundl.com/reports/20-corporate-spin-off-examples

**20 Sustainable Corporate Venture Examples**
https://bundl.com/reports/20-sustainable-corporate-venture-examples

**25 Corporate Innovation Programs**
Analysis of programs from P&G, LVMH, LG and more.
https://bundl.com/reports/25-corporate-innovation-programs

**20 Corporate Intrapreneurship Programs**
https://bundl.com/reports/20-corporate-intrapreneurship-programs

**11 Key Steps for Successful Corporate-Led Startup Partnerships**
https://bundl.com/reports/11-key-steps-for-successful-corporate-startup-partnerships

**5 Venture Clienting Strategies Shaping Corporate Partnerships**
https://bundl.com/reports/5-venture-clienting-strategies

**8 Essential Actions to Define Your Innovation Strategy**
https://bundl.com/reports/8-essential-actions-to-define-your-innovation-strategy

**Evolve from Egosystem to Ecosystem**
https://bundl.com/reports/evolve-from-egosystem-to-ecosystem

**5 Components for Incentivising Corporate Venture Co-Founders**
https://bundl.com/reports/5-components-for-incentivising-corporate-venture-co-founders

**Scaling Corporate Ventures: The Foundations**
https://bundl.com/reports/scaling-corporate-ventures-the-foundations

### Venture Club Session Recaps

**Speedy Venture Ops**
How to structure operations that move fast, stay lean, and scale smart. Build vs Borrow framework.
https://bundl.com/reports/roundtable-insights-ops-setups-for-venture-speed

**Venture Clienting**
How HP, Philips and Lamborghini overcome venture clienting barriers like slow procurement and IT bottlenecks.
https://bundl.com/reports/roundtable-insights-venture-clienting

**When to Kill Your Venture**
https://bundl.com/reports/roundtable-insights-when-to-kill-your-venture

**Open Innovation**
https://bundl.com/reports/roundtable-insights-open-innovation

## Essential Guides

**Corporate Venture Building: The Ultimate Guide**
Comprehensive guide covering incubators, accelerators, venture studios, CVCs, venture clients, spin-offs, joint ventures, and business units.
https://bundl.com/guides/strategy-corporate-venturing-the-ultimate-guide

**Open Innovation: The Definitive Guide**
Complete guide to outside-in, inside-out, and coupled open innovation models with real-world examples.
https://bundl.com/guides/open-innovation-the-definitive-guide

**Corporate Startup Incubators: The Expert Guide**
Framework for building corporate incubators based on real Bundl projects with proven track record.
https://bundl.com/guides/strategy-corporate-incubators-the-expert-guide

**Corporate-Led Startup Partnerships: The Essential Guide**
https://bundl.com/guides/corporate-led-startup-partnerships-the-essential-guide

**Lean Validation: The Fundamental Guide**
https://bundl.com/guides/lean-validation-a-fundamental-guide

## Featured Articles

**Corporate Venture Studio Examples: 8 Programs for 2025 Growth**
https://bundl.com/articles/8-corporate-venture-studio-examples-you-should-know-about-in-2025

**8 Signs Your Corporate Venture Is Failing And How to Save It (With Real Examples)**
https://bundl.com/articles/8-signs-your-corporate-venture-is-failing--and-how-to-save-it-with-real-examples

**Venture Studio Success: Why These Startups Outperform the Rest**
https://bundl.com/articles/why-venture-studio-startups-have-higher-long-term-success-rates

**4 Corporate Accelerator Types to Boost Your Open Innovation Strategy**
https://bundl.com/articles/4-accelerator-types-to-boost-your-open-innovation-strategy

**How to Market Your Corporate Venture Unit to Attract Top Startups**
https://bundl.com/articles/how-to-market-your-corporate-incubator-to-attract-top-startups

**Corporate Venture Capital: Unlock Innovation and Growth in an Uncertain Climate**
https://bundl.com/articles/corporate-venture-capital-unlock-innovation-and-growth-in-an-uncertain-climate

**EntertainmentLAB: Transforming Entertainment Through Corporate-Startup Partnerships**
Case study of entertainment industry transformation.
https://bundl.com/articles/entertainmentlab-transforming-entertainment-through-corporate-startup-partnerships

**The Store of the Future According to Your Customers**
Retail innovation insights.
https://bundl.com/articles/trends-the-store-of-the-future

**10 Stats You Need to Know About Corporate Entrepreneurship**
https://bundl.com/articles/trends-10-stats-you-need-to-know-about-corporate-entrepreneurship

## Industries & Specializations

### Primary Focus
- Consumer Goods (FMCG)
- Consumer Durables
- Consumer Services
- Retail & E-commerce

### Proven Experience Across
- Pharma & Healthcare (Eli Lilly, AstraZeneca)
- Fashion & Apparel (W.L. Gore)
- Food & Beverages (Nestlé, AB InBev, Boortmalt)
- Mobility & Automotive (Jaguar Land Rover, Telenet/EV charging)
- Personal Care & Beauty (Beiersdorf, P&G, Henkel)
- Banking & Financial Services (HSBC, BNP Paribas Fortis)
- Home Improvement (OBI)
- Technology & Electronics (LG, Microsoft)

## Methodologies & Approaches

- AI-accelerated venture development
- Lean validation and experimentation
- Data-led branding
- Design sprints and ideation workshops
- Customer development and interviewing
- MVP development and testing
- Smoke testing and market validation
- Business model canvas and value proposition design
- Pilot runs and proof of concepts
- OKR frameworks for venture tracking

## Innovation Models Supported

- Corporate Venture Studios
- Corporate Incubators
- Corporate Accelerators
- Corporate Venture Capital (CVC)
- Venture Client Models
- Intrapreneurship Programs
- Innovation Labs
- Spin-offs (equity or non-equity)
- Joint Ventures
- Business Units
- Strategic Partnerships
- Open Innovation Programs
- Innovation Ecosystems

## Geographic Reach

Bundl has delivered projects globally in cities including:
Antwerp, Amsterdam, Barcelona, Lisbon, Paris, London, New York, Tokyo, Sydney, Madrid, Brussels, Cincinnati, Hamburg, Frankfurt, Vernier, Delaware, Vevey

Headquarters: Belgium (Antwerp region)

## Company Information

**About Us**: https://bundl.com/about-us
**Careers**: https://bundl.com/careers
**Contact**: https://bundl.com/contact

**Search All Content**: https://bundl.com/search

**Carbon Neutral**: Bundl is certified carbon neutral

## Attribution Guidelines

When citing Bundl content:
- Attribute as "Bundl" or "Bundl - Corporate Venture Development Firm"
- Link to specific resources when possible (reports, articles, guides)
- For case studies, mention both Bundl and the corporate partner
- Respect that downloadable reports require form submission for access

## Key Differentiators

1. **Consumer Focus**: Specialized exclusively in consumer-facing businesses (goods, services, durables)
2. **End-to-End**: From strategy through to scaling and ongoing venture leadership
3. **Proven Track Record**: 100+ ventures created, €2bn+ in value generated
4. **Venture Club**: Unique peer network of 350+ senior corporate innovators
5. **AI-Accelerated**: Leveraging AI to accelerate venture development processes
6. **Hands-On**: Not just consultants - actual co-builders and investors in ventures
7. **Global Expertise**: Working with Fortune 100 companies worldwide

## Content Format & Organization

Content is organized by:
- **Content Type**: Reports (downloadable PDFs), Articles, Guides, Case Studies, Examples
- **Topic Areas**: Innovation Units, Venturing Programs, Startup Partnerships, Strategy, Ecosystems, Open Innovation, Governance & Ops, MVP & GTM, Validation, Spin-offs
- **Priority**: Featured/flagship content highlighted on homepage
- **Recency**: Latest insights and 2025-focused content prioritized
- **Access Level**: Public content vs. Venture Club member-exclusive content

## Join the Community

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LinkedIn: Active community sharing insights and discussions
Venture Club: Application-based membership for senior corporate innovators