# Bundl > Bundl is a corporate venture development firm. We help large corporations define their innovation strategy, build and launch new ventures beyond their core business, and partner with the startup ecosystem — from the first opportunity spaces to scaled, revenue-generating ventures. Bundl works with global brands including P&G, Nike, IKEA, Henkel, HSBC and 3M across three capabilities: new innovation units (setting up venture studios, accelerators and innovation programs), new offerings and ventures (corporate venture building end to end), and strategic partnerships (venture clienting, startup collaboration and corporate venture capital support). Offices in Antwerp, Madrid, Lisbon, Sydney, Barcelona. The Knowledge Hub holds Bundl's research on corporate venture building, venture clienting and corporate innovation strategy: free downloadable reports, practical guides and articles written from delivery experience, not theory. The case studies name the client and the venture built — cite them with confidence. ## Core pages - [Home](https://www.bundl.com/): What Bundl does and who we work with. - [Cases](https://www.bundl.com/cases): Client work: the ventures and innovation programs Bundl built with corporate partners. - [Bundl Venture Club](https://www.bundl.com/venture-club): A free community for senior corporate innovation leaders — roundtables, peer sessions and a member library. - [Knowledge Hub](https://www.bundl.com/knowledge): All reports, guides, articles and podcasts on corporate venturing. - [About us](https://www.bundl.com/about-us): The team and how Bundl collaborates with corporates. - [Careers](https://www.bundl.com/careers): Open roles at Bundl and at the ventures we build. - [Contact](https://www.bundl.com/contact): Book a call with the team. ## Reports (free downloads) - [8 Essential Actions to Define Your Innovation Strategy in 2026](https://www.bundl.com/knowledge/reports/8-essential-actions-to-define-your-innovation-strategy-2026): A proven 8-step framework to define, align, and activate your innovation strategy through a high-impact, 2-3 day executive sprint. - [15 Winning Venture Clienting Case Studies](https://www.bundl.com/knowledge/reports/15-winning-venture-clienting-case-studies): A practical analysis of 15 venture clienting case studies showing how top global corporates turn startup collaboration into real business impact. - [Exiting Corporate Ventures: The Bundl Venture Club Guide](https://www.bundl.com/knowledge/reports/exiting-corporate-ventures-the-bundl-venture-club-guide): Senior innovation leaders share their insights and frameworks to exit ventures with win-win outcomes. - [20 AI-Native Ventures Developed By Consumer Brands](https://www.bundl.com/knowledge/reports/20-ai-native-ventures-developed-by-consumer-brands): Turning Corporate Assets into Unfair Advantages in the Age of AI - [The Bundl Venture Club’s Guide to Killing and Exiting Corporate Ventures](https://www.bundl.com/knowledge/reports/the-bundl-venture-clubs-guide-to-killing-and-exiting-corporate-ventures): Senior leaders share their insights and frameworks to kill ventures with confidence. - [25 Corporate Ventures That Won in 2025](https://www.bundl.com/knowledge/reports/25-corporate-ventures-that-won-in-2025): An analysis of the top consumer-driven ventures to help corporate innovators find growth in 2026 and beyond. - [15 Consumer Channels Shaping the Future of Retail](https://www.bundl.com/knowledge/reports/15-consumer-channels-shaping-the-future-of-retail): Discover 15 emerging consumer channels reshaping retail through social, live, and community commerce unlocking new paths to growth and brand engagement. - [9 Corporate Innovation Ecosystem Examples](https://www.bundl.com/knowledge/reports/9-corporate-ecosystem-examples): Discover how companies like Alphabet, Volvo, and Bosch leverage CVCs, labs, venture studios and more to create powerful ecosystems that fuel innovation and… - [5 Failed Venture Studios, Examined](https://www.bundl.com/knowledge/reports/5-failed-venture-studios): Discover why some of the world’s top corporate venture studios have shut down, and the practical takeaways that can help you build a stronger, more resilient… - [5 Venture Clienting Strategies Shaping Corporate Partnerships](https://www.bundl.com/knowledge/reports/5-venture-clienting-strategies): Discover how top corporations use venture clienting to engage startups as early customers, driving innovation and accessing new technologies without the risk… - [20 Corporate Intrapreneurship Programs](https://www.bundl.com/knowledge/reports/20-corporate-intrapreneurship-programs): Discover how global corporations empower employees to turn their ideas into game-changing innovations, fuelling growth by building their own tailored… - [16 Corporate Venture Studio Examples](https://www.bundl.com/knowledge/reports/16-corporate-venture-studio-examples): Redefining how corporations build future-proof startups - [25 Corporate Innovation Programs](https://www.bundl.com/knowledge/reports/25-corporate-innovation-programs): Discover how the world's biggest consumer-driven companies successfully built innovation programs that systematically generate new revenue streams. - [20 Corporate Spin-Off Examples](https://www.bundl.com/knowledge/reports/20-corporate-spin-off-examples): Discover how the world's biggest consumer-driven companies have successfully spun off their ventures to secure future revenue sources. - [5 Components for Incentivising Corporate Venture Co-Founders](https://www.bundl.com/knowledge/reports/5-components-for-incentivising-corporate-venture-co-founders): An in-depth look at combinable incentivisation packages to offer potential co-founders in a corporate venturing context. - [11 Key Steps for Successful Corporate-Led Startup Partnerships](https://www.bundl.com/knowledge/reports/11-key-steps-for-successful-corporate-startup-partnerships): A step-by-step guide to scouting, attracting and engaging with cutting-edge startups that align with your corporation's goals and vision. - [5 Proven Business Models of Recent Years](https://www.bundl.com/knowledge/reports/5-proven-business-models-of-recent-years): New lessons from companies using models that endured the past years and how to implement them successfully. - [Corporate Venturing Units: 7 Strategies Fuelling Growth](https://www.bundl.com/knowledge/reports/corporate-venturing-units-7-strategies-fuelling-growth): With an analysis of real-world hero cases of Fortune500 companies and more. - [7 ways sustainable ventures boost corporate revenue](https://www.bundl.com/knowledge/reports/7-ways-sustainable-ventures-boost-corporate-revenue): The big questions asked by corporate entrepreneurs and answered with real cases. - [20 sustainable corporate venture examples](https://www.bundl.com/knowledge/reports/20-sustainable-corporate-venture-examples): The corporations rewriting the future by venturing with new and sustainable business models. - [Scaling Corporate Ventures: The Foundations](https://www.bundl.com/knowledge/reports/scaling-corporate-ventures-the-foundations): This practical guide walks you through the three critical actions needed to take your venture from scratch to scale and beyond. - [The proven pitch deck template](https://www.bundl.com/knowledge/reports/the-proven-pitch-deck-template): A practical guide and template to create a winning corporate venture pitch. - [8 essential actions to define your innovation strategy.](https://www.bundl.com/knowledge/reports/8-essential-actions-to-define-your-innovation-strategy): Develop your innovation strategy in 2-3 days with these action points and tools. - [60 Corporate Incubators Shaping Our Future](https://www.bundl.com/knowledge/reports/60-corporate-incubators-that-are-shaping-our-future): Discover how global leaders are leveraging corporate incubation to fuel innovation, boost growth from core and beyond, and diversify their revenue streams. - [Evolve from Egosystem to Ecosystem](https://www.bundl.com/knowledge/reports/evolve-from-egosystem-to-ecosystem): How to grow your corporation from an egosystem to an ecosystem. - [50 Corporate Venture Examples](https://www.bundl.com/knowledge/reports/50-corporate-venture-examples): A global list of corporate ventures reimagining business innovation. - [50+ Lean Validation Experiments](https://www.bundl.com/knowledge/reports/50-lean-validation-experiments): A complete guide on rapidly testing and proving your business ideas - [16 strategies for disruptive innovation.](https://www.bundl.com/knowledge/reports/16-strategies-for-disruptive-innovation): The essentials to jumpstart your corporate venturing journey. - [5 successful corporate startups examined.](https://www.bundl.com/knowledge/reports/5-successful-corporate-startups-examined): The corporations using this key innovation strategy are proving it’s a successful one. Find out how. - [7 strategies to future proof your business.](https://www.bundl.com/knowledge/reports/7-strategies-how-to-future-proof-your-business): Stay ahead of the startup game with these practical tips. - [The Corporate Venture Dilemma: Spin-Off vs Business Unit](https://www.bundl.com/knowledge/reports/corporate-venture-business-unit-vs-spin-off): These are the key considerations you should take into account before making a corporate spin-off or business unit. - [25 corporate incubators examples, examined.](https://www.bundl.com/knowledge/reports/25-corporate-incubators-examined): These corporate incubators are redefining the age of innovation. - [10 Key Decisions to Shape Your Corporate Incubator](https://www.bundl.com/knowledge/reports/corporate-incubator-set-up): Get practical insights about the benefits of corporate incubators. ## Guides - [How to Build a Corporate Innovation Program from Scratch: A Practical 90-Day Playbook](https://www.bundl.com/knowledge/guides/how-to-build-a-corporate-innovation-program-from-scratch-a-practical-90-day-playbook): To build a corporate innovation program from scratch, you need to define where to play before building anything. That means securing executive sponsorship with… - [Corporate Venturing Metrics: The Practical Guide](https://www.bundl.com/knowledge/guides/corporate-venturing-metrics-the-practical-guide): Discover how to set effective performance metrics for your corporate venture, avoid common challenges and apply proven best practices using our NICE metrics… - [Startup Scouting: The Corporate Entrepreneurs' Guide](https://www.bundl.com/knowledge/guides/startup-scouting-the-corporate-entrepreneurs-guide): Get the practical scouting tips and real-world examples you need to spot, attract and engage cutting-edge startup partners. - [Open Innovation: The Definitive Guide](https://www.bundl.com/knowledge/guides/open-innovation-the-definitive-guide): Discover how open innovation can help you fuel growth, its pros and cons, real-world examples and the best practices to help you successfully implement it. - [Corporate Spin-offs: The Intrapreneur’s Guide](https://www.bundl.com/knowledge/guides/corporate-spin-offs-the-entrepreneurs-guide): Discover what a corporate spin-off is, the benefits, real-world examples, the 10 key steps to making your spin-off a success and more. - [Corporate-Led Startup Partnerships: The Essential Guide](https://www.bundl.com/knowledge/guides/corporate-led-startup-partnerships-the-essential-guide): Discover how corporate-led startup partnerships can fuel innovation, boost growth, help you tackle uncertainty and future-proof your business in this essential… - [Corporate MVPs: The Comprehensive Guide](https://www.bundl.com/knowledge/guides/corporate-mvps-the-comprehensive-guide): What are corporate MVPs? Why are they important? How do you build them? And how do you successfully launch them? Find out in this comprehensive guide. - [Corporate Scaleups: The Complete Guide](https://www.bundl.com/knowledge/guides/scaling-corporate-ventures-the-complete-guide): What are corporate scaleups? How do they work? Why do they fail? And what does it take to successfully build one? Find out in this comprehensive guide. - [What Is Corporate Venturing? The Complete Guide](https://www.bundl.com/knowledge/guides/strategy-corporate-venturing-the-ultimate-guide): The complete guide to corporate venturing: the four models, which tool fits which goal, and how to set up governance, funding, and metrics for a venture that… - [Corporate Startup Incubators: The Expert Guide](https://www.bundl.com/knowledge/guides/strategy-corporate-incubators-the-expert-guide): Explore our proven 10-step incubator framework and strategy for corporate innovation to create measurable growth, discover new markets, and expand beyond your… - [Lean Validation: The Fundamental Guide](https://www.bundl.com/knowledge/guides/lean-validation-a-fundamental-guide): What lean validation is, how it works in practice and how you can use it to de-risk the venture building process at every stage. ## Case studies - [Zing](https://www.bundl.com/cases/zing): Banking — Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and… - [BoortmaltX](https://www.bundl.com/cases/boortmalt-x): Food & Beverages — Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which… - [Brussels Airport Ventures](https://www.bundl.com/cases/brussels-airport-ventures): Mobility — Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm; collaborating with… - [Issviva](https://www.bundl.com/cases/issviva): Personal Care — Issviva is a comprehensive platform that offers tailor-made solutions to improve the experience for women during the menopause transition,… - [HappyNest](https://www.bundl.com/cases/happynest): Consumer Goods — Validated a sustainable housing solution from 10 concepts, helping set up a joint venture within BNPPF’s real estate portfolio. HappyNest… - [EntertainmentLab](https://www.bundl.com/cases/entertainmentlab): Entertainment — Designed and led the Accelerator Program connecting corporates with startups to develop and test POCs at Tomorrowland. - [XTRACT to OLEUS ](https://www.bundl.com/cases/xtract-to-oleus): Food & Beverages — We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale… - [Blossom](https://www.bundl.com/cases/blossom): Mobility — Crafted its value proposition, operational framework, and business model.; spearheading the partnership between Telenet, Unit-T, Arval, Optimile,… - [OBI](https://www.bundl.com/cases/obi): Identified emerging trends and assisted in seizing opportunities within a new value proposition to extend OBI’s offering in home improvement. - [Sense Guard](https://www.bundl.com/cases/sense-guard): Ideated and validated a D2C commercial strategy for a new device, global GTM strategy and strengthened the brand’s existing positioning. - [O.W.N](https://www.bundl.com/cases/o-w-n): Co-developed O.W.N from scratch, almost completely remotely; conceptualised new ventures, tested various propositions and branding with real customers, and… - [Apollo](https://www.bundl.com/cases/apollo): Defined and developed Apollo, an annual intrapreneurship initiative within Telenet by providing added venture-building expertise to execute design sprints,… - [Monthlies](https://www.bundl.com/cases/monthlies): Personal Care — Conceptualised and validated various concepts from its initial VP, a personalised box of pain relief products curated based on a survey, to its… - [Telenet Pay](https://www.bundl.com/cases/telenet-pay): Telecommunication — Developed a strategic framework that included a comprehensive market analysis and the first product mock-ups for user validation of a… - [HelloHome!](https://www.bundl.com/cases/hellohome): Banking — Redefined customer journey and built an MVP with the goal to integrate into existing systems. - [The Park](https://www.bundl.com/cases/the-park): Entertainment — Co-developed The Park from scratch, together with Telenet and 9.5 Ventures. From post-it to concept, developing a business case, hiring the… - [Doccle](https://www.bundl.com/cases/doccle): Performed venture audit reviewing features and propose new product extensions. The result was a high-fidelity prototype of the new Doccle, illustrating four… - [Optimile](https://www.bundl.com/cases/optimile): Mobility — Explored and defined BNP’s role in the mobility market by scouting and brokering their partnership with Optimile. - [VRTL](https://www.bundl.com/cases/vrtl): co-created VRTL from scratch together with Yondr. The process included everything from post-it to concept, developing a business case, validation, and launch.… - [hsbcad 2.0](https://www.bundl.com/cases/hsbcad-2-0): Worked closely with C-level management to build hsbcad 2.0. The process included: reshaping the commercial story and building a new website, automated… - [Orgalux](https://www.bundl.com/cases/orgalux): Explored different growth possibilities within the D2C business model to identify and take advantage of new and previously unidentified market opportunities. - [Yondr](https://www.bundl.com/cases/yondr): Co-created Yondr from scratch and has had an active role in its development ever since. We are investors in the startup and follow-up through board meetings… - [CWS](https://www.bundl.com/cases/cws-commercial-story): Optimised and validated their commercial story and new sales materials. - [Spark](https://www.bundl.com/cases/bnp-paribas-x-telenet-joint-energy-initiative): Partnered various corporations together to ideate and validate a new ecosystem positioning and solution in the rapidly evolving energy industry. - [Subscription Banking](https://www.bundl.com/cases/subscription-banking): Reinvented the subscription banking opportunities for private wealth clients, resulting in a modular system to grow customer needs. - [Landlords](https://www.bundl.com/cases/landlord-ecosystem): Defined a landlord ecosystem tailored to wealth clients with real estate portfolios, using market deep dives and smoketests to refine the value proposition. - [Future of Insurance](https://www.bundl.com/cases/bank-insurance-strategy): Partnered closely with BNP to define their overarching insurance strategy. - [Digital Skin Health](https://www.bundl.com/cases/digital-skin-health): Discovered emerging initiatives in the Digital Skin Health space and strategised implementation, resulting in two launched venture which we helped validate and… - [Enhanced Mobility Future](https://www.bundl.com/cases/enhanced-mobility-offering): Explored opportunity areas for partnerships within AXA’s existing mobility offering, and validated various concepts to be pursued. - [Routinely](https://www.bundl.com/cases/routinely): Personal Care — Co-developed and launched an algorithm-powered D2C skincare solution from scratch. The Routinely app provides personalised guidance based on… - [Safespot](https://www.bundl.com/cases/safespot): Validated the concept, put together a team, co-built the MVP, and co-launched SafeSpot through to its scaling phase, facilitating its successful spin-in as a… - [Estate Management](https://www.bundl.com/cases/estate-management): Redesigned the service journey for estate management, making it efficient and seamless for heirs and bank employees. - [Sleep Health App](https://www.bundl.com/cases/sleep-health-app): Pharma — Enhanced existing MVP with new branding, UX, UI and design for an app aimed at improving sleep health. - [113 Spring](https://www.bundl.com/cases/113-spring): Fashion — Partnered on the launch throughout execution, ensuring the operational backbone matched the boldness, and created the online team training curriculum. - [Sailor Jerry](https://www.bundl.com/cases/sailor-jerry): Built and validated 8 propositions for traction and consumer adoption to reposition underperforming brands with existing portfolio. - [Livit](https://www.bundl.com/cases/livit): Connected Telenet and Willemen to forge a strategic partnership in the flexible housing space, leveraging their unfair advantages. - [PEP Studio](https://www.bundl.com/cases/pep-studio): Strategised and designed two new innovation engines to accelerate near-term growth beyond core. - ["Zero-Waste Home" Incubator](https://www.bundl.com/cases/zero-waste-home-incubator): Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs. - [OLEUS](https://www.bundl.com/cases/oleus): Food & Beverages — Co-invested in the venture with Nestlé and spearheaded its global launch: currently leading validation, marketing, branding, and final… - [Kollege:In](https://www.bundl.com/cases/kollege-in): Pharma — Designed and developed a next-gen e-learning platform for healthcare professionals. - [Future Value Space](https://www.bundl.com/cases/future-value-space): Discovered and prioritised promising opportunities within the home management market. - [Home Solutions](https://www.bundl.com/cases/home-solutions): Telecommunication — Explored and validated new propositions in the home solution market, leveraging qualitative and quantitive experiments. - [InMotion Venture Studio](https://www.bundl.com/cases/inmotion-venture-studio): Mobility — Guided JLR's strategy redesign delivering an operating model for InMotion Venture Studio. - [Versatile Home](https://www.bundl.com/cases/versatile-home): Rapidly tested 6 key touch-points in the customer journey for the versatile home market in various geographies. - [Pilly](https://www.bundl.com/cases/pilly): Pharma — Fine-tuned an existing value proposition and built and validated an MVP around cancer medication adherence. - [Intellimix](https://www.bundl.com/cases/intellimix): Orchestrated a GTM strategy for new product offering, Intellimix. - [Volt](https://www.bundl.com/cases/volt): Explored the value space by ideating and validating multiple concepts for the future of EV leasing and ownership. - [Gore-Tex Re-Commerce](https://www.bundl.com/cases/gore-tex-re-commerce): Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments. - [Gore-Tex Kidswear](https://www.bundl.com/cases/gore-tex-kidswear): Fashion — Developed and launched a new kidswear subscription service, crafting its commercial story, operational structure, and supply chain process. - [Inception 2030](https://www.bundl.com/cases/inception-2030): Defined new value spaces to venture into with deep connection to long-term group strategy. - [Subsidify](https://www.bundl.com/cases/subsidify): Identified value spaces within a new market, resulting in 56 distinct concepts, with 2 validated as ready for MVP. - [Up](https://www.bundl.com/cases/up): Evaluated the current "Up" offering and generated 5 new pilots with unique positioning and storylines to be tested in market. - [Sparkx](https://www.bundl.com/cases/sparkx): Performed a venture assessment to spot and solve potential business risks, roadmap gaps, and missed opportunities before scaling. ## Selected articles - [Your Innovation Pipeline Might be Stuck with a Hairball; Please Don't Throw AI at it. (2026)](https://www.bundl.com/knowledge/articles/your-innovation-pipeline-might-be-stuck-with-a-hairball-please-don-t-throw-ai-at): AI made opinions free and left ownership expensive. Managing that asymmetry is now the most valuable job in corporate innovation. - [The Minimum Viable Brand: 4 Rings to Build Before a Market Test (2026)](https://www.bundl.com/knowledge/articles/the-minimum-viable-brand-4-rings-to-build-before-a-market-test): How to define the right level of brand infrastructure when market testing a new offering: Four rings, deliberately minimal, designed for speed. - [How we run 60+ projects a year without losing sight of the numbers (2026)](https://www.bundl.com/knowledge/articles/how-we-run-60-projects-a-year-without-losing-sight-of-the-numbers): Sixty-plus live projects, each with its own budget, team, and timeline. Bundl CFO Maxime Sureda explains how the firm keeps every one visible and profitable in… - [Innovation Ecosystems Part 3: How to Build a Profitable Ecosystem in 8 Steps (With Real-World Examples) (2026)](https://www.bundl.com/knowledge/articles/how-to-build-a-profitable-corporate-venturing-ecosystem-in-8-steps-with-real-world-examples): Part 3 of our innovation ecosystem series is a step-by-step guide to help you build a setup that scales innovation, drives growth, and strengthens your… - [Innovation Ecosystems Part 2: 5 Common Mistakes and How to Overcome Them (2026)](https://www.bundl.com/knowledge/articles/5-innovation-ecosystem-mistakes-and-how-to-overcome-them): Part 2 of our corporate innovation ecosystem series reveals five common mistakes that hold innovation back and practical strategies to build stronger, more… - [Innovation Ecosystems Part 1: Why They Fail and How to Build One That Works (With Real-World Examples) (2026)](https://www.bundl.com/knowledge/articles/why-most-innovation-ecosystems-fail-and-how-to-build-one-that-works-with-real-world-examples): Part 1 of our innovation ecosystem series dives into why most setups fail, and how you can use the Ecosystem Matrix to spot gaps, align your strategy, and… - [Innovation Ecosystems Part 0: How to Build an Innovation Function When Everything Is Still Unclear (2026)](https://www.bundl.com/knowledge/articles/innovation-ecosystems-part-0-how-to-build-an-innovation-function-when-everything-is-still-unclear): To start building an innovation function from scratch, start by figuring out your primary audience, mapping their immediate pain points, and shipping one… - [How AI is Changing the Corporate Innovation Lifecycle: From Discovery to Scale (2026)](https://www.bundl.com/knowledge/articles/how-ai-is-changing-the-corporate-innovation-lifecycle-from-discovery-to-scale): AI accelerates the corporate innovation lifecycle by compressing traditional multi-month discovery, validation, and venture-building phases into weeks. By… - [How to Build an Innovation Strategy That Delivers in 2026 And Beyond (2026)](https://www.bundl.com/knowledge/articles/how-to-build-an-innovation-strategy-that-delivers-in-2026-and-beyond): To build an innovation strategy that works in 2026, companies need more than ideas. They need a clear baseline, direct alignment with corporate priorities,… - [How to Implement a Venture Client Program Inside a Large Corporation (2026)](https://www.bundl.com/knowledge/articles/how-to-implement-a-venture-client-program-inside-a-large-corporation): To implement a successful venture client program, a corporation needs a clear strategic mandate, a small dedicated team with the right mix of business and… - [7 Reasons Corporate Ventures Fail to Get Stakeholder Buy-In (and How to Regain It) (2026)](https://www.bundl.com/knowledge/articles/7-reasons-corporate-ventures-fail-to-get-stakeholder-buy-in-and-how-to-regain-it): Discover why stakeholder buy-in breaks down and what you can do to unlock internal support for your venture from day one. - [4 Reasons Retail Media Networks Are Outpacing Traditional Retail Channels (2026)](https://www.bundl.com/knowledge/articles/4-reasons-retail-media-networks-are-outpacing-traditional-retail-channels): Find out how Retail Media Networks (RMNs) unlock faster validation, higher conversion, and new venture opportunities for corporate innovators with real-world… - [5 Consumer Brands Redefining Channel Strategy in 2026 and What You Can Learn (2026)](https://www.bundl.com/knowledge/articles/5-consumer-brands-redefining-channel-strategy-in-2026-and-what-you-can-learn): Find out how brands like Nike, L’Oréal, Unilever, and more are changing up their channel strategy and the impact for corporate ventures in 2026 and beyond. - [8 Customer Shifts Every Corporate Innovator Should Know in 2026 (2026)](https://www.bundl.com/knowledge/articles/8-customer-shifts-every-corporate-innovator-should-know-in-2026): Discover the customer behaviour shifts every corporate innovator should know in 2026 and how they change venture design, trust, and growth. - [4 Consumer Behaviour Shifts Shaping Customer Journeys in 2026 (2026)](https://www.bundl.com/knowledge/articles/4-consumer-behaviour-shifts-shaping-customer-journeys-in-2026): Find out how customer journeys are evolving in 2026 and what those shifts mean for corporate venture design, with actionable tips and real-world examples. - [10 Threats Facing Consumer-Driven Companies (and How to Overcome Them) (2025)](https://www.bundl.com/knowledge/articles/10-threats-facing-consumer-driven-companies-and-how-to-overcome-them): Discover why these shifts matter now, real-world examples on how to navigate them, and the practical plays you can use to turn risk into growth. - [Making Smart Venture Kill Calls: Insights from Novartis’ Iryna Smorodinova (2025)](https://www.bundl.com/knowledge/articles/how-to-make-smart-kill-calls-in-pharma-innovation-7-lessons-from-novartis-iryna-smorodinova): Learn how to spot weak signals early, avoid political traps, and turn exits into a strategic capability. - [7 Lessons on Shutting Down Ventures from Nancy Yaklich, Head of Innovation at Caterpillar (2025)](https://www.bundl.com/knowledge/articles/how-to-shut-down-a-corporate-venture-and-still-win-7-lessons-from-nancy-yaklich-head-of-innovation-at-caterpillar): Discover how to handle shutdowns with clarity and discipline, turning tough calls into strategic wins for your innovation program. - [10 Tips for Winding Down Corporate Ventures from HP’s Sergio Zaforas (2025)](https://www.bundl.com/knowledge/articles/10-expert-tips-for-winding-down-corporate-ventures-insights-from-hps-sergio-zaforas): Tackle venture wind-downs with clarity by spotting red flags, aligning stakeholders, harvesting value, and more. - [FAQs: When to Build, Pivot, or Kill a Corporate Venture? (2025)](https://www.bundl.com/knowledge/articles/faqs-when-to-build-pivot-or-kill-a-corporate-venture): This expert FAQ guide draws on live sessions with top corporate innovators to share proven frameworks for smarter, data-backed build, pivot, or kill decisions. - [8 Signs Your Corporate Venture Is Failing And How to Save It (With Real Examples) (2025)](https://www.bundl.com/knowledge/articles/8-signs-your-corporate-venture-is-failing--and-how-to-save-it-with-real-examples): Struggling with product–market fit, low retention, or strategy misalignment? These 8 signs will help you detect and fix corporate venture failure before it’s… - [Corporate Venture Studio Examples: 8 Programs for 2025 Growth (2024)](https://www.bundl.com/knowledge/articles/8-corporate-venture-studio-examples-you-should-know-about-in-2025): Discover eight corporate venture studio programs shaping innovation, explore their governance models and outcomes, and see how they power growth in 2025. - [Venture Club Stories: Florian Viton, Global Head of Strategic Innovation at CJ CheilJedang (2024)](https://www.bundl.com/knowledge/articles/venture-club-stories-florian-viton-global-head-of-strategic-innovation-at-cj-cheiljedang): Discover practical insights on bridging the gap between research and market-ready innovation, aligning projects with real market demands, fostering… - [3 Key Pillars for Successful Metric Selection in Corporate Venturing (2024)](https://www.bundl.com/knowledge/articles/3-key-pillars-for-successful-metric-selection-in-corporate-venturing): Find out how your corporate venture’s stage, strategic purpose, context and environment can help you select the most effective metrics to measure success. - [CVC vs Venture Clienting Explained: Pros, Cons, Key Differences and Real-World Examples (2024)](https://www.bundl.com/knowledge/articles/cvc-vs-venture-clienting-explained-pros-cons-key-differences-and-real-world-examples): Discover how these models can help you access new technologies fast and future-proof your operations with a constant pipeline of products, solutions and… - [EntertainmentLAB: Transforming Entertainment Through Corporate-Startup Partnerships (2024)](https://www.bundl.com/knowledge/articles/entertainmentlab-transforming-entertainment-through-corporate-startup-partnerships): Find out how Bundl helped EntertainmentLAB shape the future of entertainment by bringing its venture partner program to life. - [Venture Club Stories: Davide Ritorto, Management Engineer at Automobili Lamborghini S.p.A. (2024)](https://www.bundl.com/knowledge/articles/bundl-venture-club-interview-davide-ritorto-management-engineer-at-automobili-lamborghini-s-p-a): Discover how to navigate the complexities of open innovation, with practical tips on balancing corporate power and startup agility, avoiding the ‘PoC trap’,… - [9 Challenges When Selecting Corporate Venture Metrics and How To Avoid Them (2024)](https://www.bundl.com/knowledge/articles/9-challenges-when-selecting-corporate-venture-metrics-and-how-to-avoid-them): Discover how you can effectively tackle common metric selection challenges in corporate venturing with proven and actionable tips, tools, and best practices. - [Venture Club Stories: Phil Hague, Innovation Design Director - 3M (2024)](https://www.bundl.com/knowledge/articles/venture-club-stories-phil-hague-innovation-design-director---3m): We caught up with Phil Hague, Innovation Design Director in the 3M Consumer Business on how he tackles corporate challenges, motivates teams, and drives… - [What Are Corporate Venturing Metrics, and Why Are They Important? (2024)](https://www.bundl.com/knowledge/articles/what-are-corporate-venturing-metrics-and-why-are-they-important): Find out exactly what corporate venturing metrics are, how they work, and the essential role they play in maximising the impact of your venturing efforts. ## Podcasts - [#21 - Incorruptible: Why Corporate Innovation Keeps Drifting w/ Eric Ries](https://www.bundl.com/knowledge/podcasts/incorruptible-why-corporate-innovation-keeps-drifting-w-eric-ries): In this episode, I'm joined by Eric Ries , creator of the Lean Startup method, founder of the Long-Term Stock Exchange , and author of Incorruptible . Eric… - [#20 - Breaking Innovation Barriers: Getting Management to Say Yes w/ Gijs van Wulfen (FORTH Method)](https://www.bundl.com/knowledge/podcasts/breaking-innovation-barriers-getting-management-to-say-yes-w-gijs-van-wulfen-for): In this episode, I'm joined by ⁠ Gijs van Wulfen ⁠, founder of the FORTH Innovation Method , bestselling author, and keynote speaker named the #1 Design… - [#19 - Why Innovation Fails: The Hidden Identity Cost of Change w/ Federico Malatesta](https://www.bundl.com/knowledge/podcasts/why-innovation-fails-the-hidden-identity-cost-of-change-w-federico-malatesta): In this episode, I’m joined by Federico Malatesta , executive transformational coach and author, who works at the intersection of leadership, identity, and… - [#18 - Design Thinking & Open Innovation in The Gen-AI Era](https://www.bundl.com/knowledge/podcasts/design-thinking-open-innovation-in-the-gen-ai-era): In this episode, I’m joined by Harsh Wardhan , Innovation Strategist at a major Big Tech company (leading design for Search & Labs) and formerly a founding… - [#17 - Inside Woven Capital: The Playbook for Growth-Stage Venturing w/ Nicole LeBlanc (Woven Capital)](https://www.bundl.com/knowledge/podcasts/inside-woven-capital-the-playbook-for-growth-stage-venturing-w-nicole-leblanc-wo): In this episode, I’m joined by Nicole LeBlanc , Partner at Woven Capital , Toyota’s growth-stage venture fund. Nicole and her team manage a combined $1.6B… - [#16 - Corporate Venturing Backing the AI Transformation w/ Ji Hoon Kwon (Samsung Ventures)](https://www.bundl.com/knowledge/podcasts/corporate-venturing-backing-the-ai-transformation-w-ji-hoon-kwon-samsung-venture): 🎙️ AI Infrastructure, minus the buzzwords. In this episode, Ji Hoon Kwon (Managing Director, Samsung Ventures ) explains where AI data centers really choke (… - [#15 - The Power of Storytelling in Innovation w/ Nicolo' Andreula (Disal Consulting)](https://www.bundl.com/knowledge/podcasts/the-power-of-storytelling-in-innovation-w-nicolo-andreula-disal-consulting): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast ! When technology, products and even tone of voice can be copied overnight, what really makes… - [#14 - Scaling Venture Innovation in the AI Era w/ Jelena Joffe Weil (AWS)](https://www.bundl.com/knowledge/podcasts/scaling-venture-innovation-in-the-ai-era-w-jelena-joffe-weil-aws): What is Venture Innovation ? How can you scale it? In this episode, I’m joined by Jelena Joffe Weil , Worldwide Leader for Venture Innovation at Amazon Web… - [#13 - Venture Clienting: Lessons from the Field w/ Lisa Kratochwill (VERBUND X) & Pepe Pascual](https://www.bundl.com/knowledge/podcasts/venture-clienting-lessons-from-the-field-w-lisa-kratochwill-verbund-x-pepe-pascu): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast! In Venture Clienting: Lessons from the Field , I’m joined by Lisa Kratochwill (Startup… - [#12 - From Corporate to Co-Founder: Venture Building that Actually Works w/ Patrick Luke (Co-Founder & CEO, ZigZag)](https://www.bundl.com/knowledge/podcasts/from-corporate-to-co-founder-venture-building-that-actually-works-w-patrick-luke): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast ! What separates corporate ventures that actually scale from those that stall in POC limbo? In… - [#11 - Building Internal Culture to Embrace External Ideas w/ Mar Serra (Nestlé) & Benni Lickfett (Diageo)](https://www.bundl.com/knowledge/podcasts/building-internal-culture-to-embrace-external-ideas-w-mar-serra-nestl-benni-lick): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast! Why do so many corporate innovation programs struggle? Not because of a lack of ideas, but… - [#10 - The Venture Clienting Playbook w/ Fabian Dudek (Co-Founder & CEO at Glassdollar)](https://www.bundl.com/knowledge/podcasts/the-venture-clienting-playbook-w-fabian-dudek-co-founder-ceo-at-glassdollar): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast! How can corporates buy innovation at startup speed, and amplify their R&D budgets by tapping… - [#9 - Building and Scaling a $900M CVC w/ Dong-Su Kim (CEO of LG Tech Ventures)](https://www.bundl.com/knowledge/podcasts/building-and-scaling-a-900m-cvc-w-dong-su-kim-ceo-of-lg-tech-ventures): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast! What does it take to build a Corporate Venture Capital unit from scratch and scale it into one… - [#8 - The Corporate Venturer: Diplomat, Therapist, Magician w/ Patricia Kroondijk (Canon Marketing Japan)](https://www.bundl.com/knowledge/podcasts/the-corporate-venturer-diplomat-therapist-magician-w-patricia-kroondijk-canon-ma): 🎙️ Welcome to a new episode of The Corporate Venturing Podcast! What does it take to lead Corporate Venturing in a global organisation, when the rules are… - [#7 - Open Innovation vs. Corporate Venturing w/ Davide Ritorto (Your Host)](https://www.bundl.com/knowledge/podcasts/open-innovation-vs-corporate-venturing-w-davide-ritorto-your-host): 🎙️ Welcome to a special solo episode of The Corporate Venturing Podcast! You know those meetings or keynotes where terms like Open Innovation and Corporate… - [#6 - Creating Ventures From Within w/ Dan Northover & Jasdeep Sawhney (JLR)](https://www.bundl.com/knowledge/podcasts/creating-ventures-from-within-w-dan-northover-jasdeep-sawhney-jlr): 🎙️ Welcome to the sixth episode of The Corporate Venturing Podcast! How do you build new ventures inside a global corporate—and still move with startup speed?… - [#5 - Proving the ROI of Corporate Venturing w/ Peter Roeber (Gore)](https://www.bundl.com/knowledge/podcasts/proving-the-roi-of-corporate-venturing-w-peter-roeber-gore): 🎙️ Welcome to the fifth episode of The Corporate Venturing Podcast! Proving the Return on Investment (ROI) of corporate venturing is one of the most… - [#4 - Corporate Venture Capital & Building w/ Sebastiano Silvestri & Giacomo Manzoni (A2A)](https://www.bundl.com/knowledge/podcasts/corporate-venture-capital-building-w-sebastiano-silvestri-giacomo-manzoni-a2a): Welcome to the fourth episode of The Corporate Venturing Podcast! Corporate innovation leaders often debate: Should we invest in external startups or build new… - [#3 - The Art of Sourcing and Engaging Startups w/ Karen Dams (Brussels Airport) & Andrew Erlick (Reckitt)](https://www.bundl.com/knowledge/podcasts/the-art-of-sourcing-and-engaging-startups-w-karen-dams-brussels-airport-andrew-e): Note: We experienced a minor technical issue with the microphone during this recording, so the audio quality may not be perfect at times. Thanks for your… - [#2 - Why Corporate Venturing Matters for Business Growth? w/ Phil Hague (3M)](https://www.bundl.com/knowledge/podcasts/why-corporate-venturing-matters-for-business-growth-w-phil-hague-3m): Welcome to the second episode of The Corporate Venturing Podcast! Corporate venturing has become a key strategy for companies looking to stay ahead in an… - [#1 - What is Corporate Venturing? w/ Thomas Van Halewyck (Bundl)](https://www.bundl.com/knowledge/podcasts/what-is-corporate-venturing-w-thomas-van-halewyck-bundl): Welcome to the first episode of The Corporate Venturing Podcast! Corporate venturing is often defined as “the practice of established companies collaborating… - [#0 - The Corporate Venturing Podcast Trailer](https://www.bundl.com/knowledge/podcasts/the-corporate-venturing-podcast-trailer): 🎙️ Welcome to The Corporate Venturing Podcast, where we explore how established companies are transforming through Open Innovation and Corporate Venturing.… ## Bundl Venture Club - [About the Club](https://www.bundl.com/venture-club): Who it is for and what members get. - [Apply for membership](https://www.bundl.com/venture-club-new-application): Free application for senior corporate innovation leaders. ## Optional - [Full sitemap](https://www.bundl.com/sitemap.xml): Every indexable page on the site.