Environment
Discovering and testing new business models build on the circular economy.
Client
Corporate Venture
Corporate Venture
How do we increase Govaplast product sales through new business models?
Founded
2019
Headquerters
Belgium
Entity
Spin-off
Innovation type
Adjacent
Waste recycled
15340 Kg
Recycled products
38
Waste Wonders helps companies eliminate plastic waste by turning it into branded items like benches, bins, and customised products.
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Together with GovaPlast, Bundl helped define the concept, and develop and test the MVP for this circular venture. A fully developed MVP, complete with design, growth marketing, and sales support.
More Info
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A fully developed MVP, complete with design, growth marketing and sales support.
1
Concept ideation
A series of concepts were co-developed during an ideation sprint with Govaplast. Multiple lean validation experiments were ran in markets that resulted in Waste Wonders as the winning concept.
2
MVP launch
A fully-functional website with a calculator was developed based on the validation results to convert visitors into leads.
3
Growth marketing
We experimented with multiple landing pages, search and banner advertising channels, and direct sales approaches like Linkedin Outreach.
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