Client
Corporate Venture

How do you find the right product offer, commercial story, and automated marketing strategy to support future scale?

Headquarters

Belgium

New funding

€3M

Products reshaped

26

Stakeholder interviews

10

New prospects

594 and counting

Core team workshops

6
hsbcad is a leading provider of construction software that makes building more efficient and sustainable. With over 30 years of experience and an extensive digital platform, it was time to scale the operation globally.
Bundl worked closely with C-level management to build hsbcad 2.0. The process included: reshaping the commercial story and building a new website, automated marketing strategy, and the investor pitch. Additional business development support is also being provided.

Bundl had the uncanny ability to break down challenging projects into actionable, achievable steps, giving way to professional results that aligned with our expectations. Two years into the project, we now have a marketing machine, reaching stakeholders worldwide we never dreamt of tapping into. Thank you Bundl!

Keith Cotter
,
Global Business Development and Marketing Manager at hsbcad

From product set definition to fully automated marketing machine in 1 year.

Updated product set strategy
6 weeks
Validation & go-to-market launch
12 weeks
6 weeks
Built new website & target audience campaigns
5 weeks
Leadership recruitment
Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

hsbcad 2.0 gained €3M in new funding, a new future-proof product offer, and a fully automated marketing machine connected to existing sales processes.

1
Commercial story and product categorisation

The hsbcad commercial narrative was redefined with specific messages and imaging designed to reach different target audiences.

2
New branding and automated marketing

Experimentation involved multiple landing pages, social campaigns, search and display ads, and email marketing to generate new leads, making them sales-ready. The result? A fully automated marketing machine that connects with existing sales processes.

3
Investor pitch

The investor pitch was based on the data and learnings gained from validation activities, which fed the business case and, ultimately, the high potential of hsbcad to rapidly expand around the world.

The scale of this project

Validating new product sets in new territories

Corporate HQ
Validation markets

Latest project updates

Thomas Brady

Thomas Brady

Head of Partnerships

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Introduction

Project background

Metholodogies used

Results